"IDEO pushed us outside of our comfort zone and helped us think differently about launching a new brand," said Gabe Klein, Chicago Department of Transportation Commissioner. The system has grown dramatically since its debut in 2013. Apply for a Divvy (Motivate) Divvy (Motivate) - Bike Mechanic- job in Chicago, IL.
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Today, the Divvy Bike service is crucial to the city’s mobility. Its fun, easy and affordable, and the system covers more than 100 square miles across Chicago, Evanston. Six months into the service, enthusiastic cyclists have racked up over 780,000 trips and 1.7 million-plus miles, and over 12,000 Chicagoans have become members. In June Streetsblog Chicago discussed in depth the equity problems associated with Divvy’s new e-bike pricing system, which kicked in on May 10. City biking doesn’t have to be intimidating. Just three weeks after it launched, the City of Chicago called the Divvy Bikes program the busiest bike-sharing system in the world. For our 202223 academic year, we have partnered with Divvy for a more affordable bike-share price. The brand has become a functional and fun part of Chicago’s transportation landscape and has been embraced by Chicago commuters. IDEO led the early research, conceptual brand development, and naming phase of the project the Firebelly team led the visual design and developed the brand guidelines. IDEO partnered with local brand strategy studio Firebelly Design to collaborate on a solution.
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The new brand would appear on its bikes, stations, company vans, member fobs, and website-and it needed to be ready to hit the streets in just six months. 17 Divvy Bikes Jobs in Chicago, IL Divvy (Motivate) - Bike Mechanic Bike Mechanic Freelance Marketing Designer Junior Software Engineer Director, Mid. Alta Bicycle Share (which runs bike-sharing systems in Boston, the Bay Area, DC, and New York City) collaborated with IDEO to spread Divvy’s message, “Divide and Share!” to the cyclists and would-be cyclists of Chicago through the brand. Chicago’s federally funded, citywide bike-sharing service, called Divvy, makes a fleet of bicycles available to commuters and tourists 24 hours a day.